New Research from Manufacturing Corporation of America Shows Gen Z Misjudges Blue-Collar Work
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Misconceptions around opportunity, cleanliness, safety and technology deter younger generations from manufacturing careers
MIAMI — Nov. 19, 2025 — New research from the Manufacturing Corporation of America (MCA) reveals a striking disconnect in how Americans view today's manufacturing sector. Despite offering opportunities for high-tech, clean, flexible and well-paying careers, the industry continues to struggle with an outdated image problem: younger generations still envision factory floors as dirty, dangerous, and technologically backward, as if lifted straight out of a Charles Dickens novel.
“People assume manufacturing is old, archaic and doesn’t involve much technology, but that couldn’t be further from the truth,” said Jerry Bailey, president of manufacturing at MCA, an investor-owned, industrial-focused business dedicated to revitalizing American manufacturing. “Modern manufacturing jobs are not defined as working on an assembly line or doing heavy lifting. Instead, they often involve highly skilled work that involves interfacing with modern tech, such as robotics. Manufacturing jobs are much more mentally challenging and less physically demanding, embracing innovation, safety, flexibility and opportunity.”
The Perception Gap
The survey uncovered deep-rooted misconceptions:
● 20% of Americans – and 25% of women – say they’re not at all familiar with what modern blue-collar work actually involves
● 62% of respondents believe schools and society push Gen Z away from the trades
● 60% of 18–24-year-olds believe their generation looks down on blue-collar work
● When asked what would make hands-on, skilled trade careers more appealing to younger generations, 38% cited higher starting pay, 17% mentioned modern tools and tech and 13% pointed to less negative stigma and greater social respect
Reality vs. Perception
These findings highlight the urgent need to “rebrand the trades” and replace outdated stereotypes with an accurate view of modern manufacturing, an industry that is technologically advanced, vital to the economy and increasingly flexible, with many facilities now offering four-day workweeks. The rise of AI-driven manufacturing has created strong demand for skilled workers who earn competitive wages without the burden of debt for advanced degrees. Yet, according to the Bureau of Labor Statistics, more than half a million manufacturing positions remain unfilled nationwide.
“Because of outdated perceptions, Gen Z has been taught to reject blue-collar work,” Bailey added. “The challenge now is to reshape the narrative and show that a modern trade career offers stability, creativity and real opportunity. At MCA, we are positioned to lead the effort to reshape that perception and ensure the next generation of workers, and the public at large, understand the opportunities in manufacturing and the critical role of trades in shaping America’s future.”
About Manufacturing Corporation of America
Manufacturing Corporation of America (MCA) is dedicated to securing the future of the American industrial base by strategically acquiring successful legacy industrial manufacturing businesses. Our goal is to preserve their heritage and expertise while fostering innovation and growth in the dynamic industrial landscape. With each strategic acquisition, MCA strengthens its position as an industry leader and contributes to the prosperity of American manufacturing. For more information, visit our website: https://www.madebymca.com/
Media Contact
Sam Brancato PRforRevitalizationUnlimited@bospar.com
